Zara To Launch An Augmented Reality Experience

Zara will be launching a new augmented reality ZARA AR app, which will enable customers to see models walk around the store wearing the brand’s clothes which they can buy.

Customers who have downloaded this app on their phone, will be able to walk around the store and see models wearing Zara clothes then using the app they can select and buy the clothes. This initiative not only allows users to tap into the experience in the store but they will also be able to track over a package that was ordered online and will be able to see the visuals on their smartphone.

The two- week initiative will be held across 120 of their flagship stores globally from April 18. This augmented reality experience is only for customers who have downloaded the ZARA AR app on their smartphone.

-AKhila Kakarala
Pic courtesy: ZARA AR app