Worth Its Weight

What do the Swiss have in abundance that’s said to be the next big thing in cosmetics? You could be forgiven for thinking it’s some sort of mineral water from a peak in the Alps, but the answer is that precious metal which has been humanity’s favourite shiny object for centuries: gold. It’s used in creams and lotions, for facials and packs, and with a number of mix-ins and synergetic ingredients. Check out these benefits of golden beauty treatments.
Farewell to wrinkles
Every woman wants clear skin sans blemishes, spots and wrinkles. Gold stimulates your skin’s basal cells and reduces elasticity, in turn lowering the incidence of wrinkles and lines. The face is especially likely to benefit this way, so invest in a good cream with gold flakes or powder to see the results and look younger.
Stimulation factor
Gold is one of the elements of the periodic table, and it has some of the same properties as carbon or iron. One of these is ions, and those present in gold stimulate the body’s veins and nerves to improve blood circulation. What this does is then boost your skin cell metabolism and help with waste secretion, leading to better-looking and healthier skin.
Stimulation factor 
Not before your time
Dry skin is all too common in dusty countries with warmer climates (such as India). These factors can increase the skin’s natural ageing processes, which leads to premature wrinkles and damage. A good cream with gold flakes can prevent dryness, enhance skin metabolism, and stop premature ageing in its tracks.
Let it be light(er)
Gold as a beauty treatment isn’t something that was cooked up in a lab six weeks ago. It’s been around for centuries – millennia even! The famous Egyptian pharaoh Cleopatra is said to have worn a gold mask at night to lighten her complexion and maintain its youthfulness. Hey, if it’s good enough for the queen of the Nile...
Let it be lighter 
Keeping the collagen
A protein compound that’s produced within the body, collagen is what makes your skin pliable and flexible. But your body’s natural collagen production starts to drop once you hit 25 years of age, which is when most women begin to notice changes in their skin. Skincare supplemented by gold-infused products can slow this depletion process.
Step into the sun
Few women will spend a long time in the sun without adequate protection via cover or sunscreen – and for good reason. Sun exposure might get you an essential dose of vitamin D, but it also ramps up the production of melanin, the pigment responsible for colouring and tanning. Gold can help counter it both before and after the damage is done.
Step into the sun 
Allergies away
We go back to the ancient Egyptians, who came to the conclusion that gold has medicinal properties that can treat certain diseases. Rich in antioxidants, the precious metal stimulates blood circulation and treats acne. It can also alleviate other skin allergies such as psoriasis and eczema.
Inhibiting inflammation
Another of gold’s medical benefits is its antibacterial nature, which promotes oxygen distribution to the skin for cell renewal and growth. Gold-infused creams can promote healing of lacerations, cuts and bruises.
Golden glow 
Golden glow
Once again, gold’s ability to improve blood circulation plays a pivotal role by improving skin hydration. Gold particles also offer a soft glow that’s not unlike glitter, but without the garish sparkle and ‘in-your-face’ factor. Fresh, radiant, youthful skin is just a step away.

..... Ashwin