Most millionaires don’t want to stand out of the crowd, but let’s face it, there are always a few super rich people who don’t want to be like anyone else, right? That’s one of the main reasons why many one-off timepieces or limited edition supercars get snapped up in no time. Multi-million dollar homes are also selling faster than ever right now and things are getting more and more outrageous.
But we could have never predicted that there’s also a growing market for bespoke luxury car keys. Awain is a luxury goods company from Finland that had a big goal in mind: “to create the world’s most extraordinary keys for the most extraordinary cars in the world”. They’ve just unveiled a series of incredible car keys, encrusted with diamonds and other precious gemstones.
Made with nothing but premium materials, the bejewelled key-fobs by Awain are available in three different versions: Quantum, Serenity and Phantom, with the last one costing more than an actual Rolls-Royce Phantom. They’ve all produced in limited numbers and each of these gem-studded car keys take between 100 or 300 hours to complete by the company’s master craftsmen. - Courtesy: luxatic.com