Tata Starbucks has suspended the use of ingredients which are not approved by food regulator FSSAI in certain products served at its India outlets.
‘Business Standard’ had reported last week that as many as 32 product applications of Tata Starbucks had been rejected in the first four months of 2015 out of a total of 217 struck down by the FSSAI. The rejected applications of Tata Starbucks included those for praline topping, bar mocha powder, raspberry flavoured syrup, jelly base coffee, tiramisu sauce, mango passion fruit juice blend, French vanilla flavoured sauce, raspberry blackcurrant juice, and decaf espresso whole bean roasted coffee and classic chai (tea) concentrate, international chocolate drink mix, among others
After the country-wide ban on Maggi, Starbucks is not taking any chances and have suspended the use of some flavours until they get nod from food safety officials. However, they also said that every product is safe and meet the safety standards in over 65 countries where Starbucks operates. The company plans to introduce FSSAI-approved ingredients that meet Starbucks global standards.
"In line with the FSSAI guidelines, while we finalise the documentation necessary to complete these applications, Tata Starbucks has initiated the suspension of applicable ingredients from certain products served in our India stores," the company said in a statement.
"At the same time, we have initiated our plans for using other FSSAI-approved ingredients that meet Starbucks global standards and enable us to continue offering our range of beverages.
"These actions ensure that we are able to continue delivering the unique Starbucks experience to our customers without disruption," the statement said.
Indian authorities are not the only ones with long lists of rejected items. The Food and Drug Administration in the U.S. rejected more snacks from India than any other country this year. Documents on its website claimed than some Indian snack foods were not fit to eat.
..... Devashree Goenka