The American brand that has been on everyone’s radar lately, Supreme has been making waves in the fashion industry. The fairly young brand, which was established in 1994 by James Jebbia, caters to the youth. The original store, which is located in the ever-happening SoHo, Manhattan, stands tall and proud, still run by Jebbia himself. Its clothing and accessories are some of the best examples of street style, which has gained much popularity in the recent times, thanks to Korean Pop stars popularising the trend.
Supreme clothes are designed to target skateboarding, hip hop, and rock cultures by providing contemporary, yet stylish outfits. Jebbia has revealed that he believes the clothing Supreme makes is like music. He went on, “There are always critics that don’t understand that young people can be into Bob Dylan but also into the Wu-Tang Clan, Coltrane and Social Distortion. Young people and skaters are very, very open-minded… to music, to art, to many things, and that allowed us to make things with an open mind.” With this ideology, Jebba took a small store on Lafayette street and went on to create one of the biggest and most legendary fashion empires of our time.
Supreme has become more than just a brand - it has slowly become an entire subculture of its own, inspiring many to experiment with their unique collections. The most iconic thing about the renowned clothing brand has to be their logo - boxed, with simple white italic lettering complemented by a plain red background. The fashion industry mogul also knows how to keep the fans reeling with their limited edition releases.
It’s no surprise that it values its exclusivity and image, considering that most of the hype around the brand comes from its social media presence. With many trying to end gender-roles and promote equality, Supreme’s gender-less approach to fashion and living has been highly appreciated by many. It has also led them to adorn the brand as a powerful message to break stereotypes. Many stars, such as Justin Bieber, Gigi Hadid, Victoria Beckham, and the Kardashian clan including little Northie, have been seen pulling off some great clothing from the legendary label.