Sonu Nigam Believes Aye Zinadgi Is The Avenger Of Singles

Singer Sonu Nigam recently collaborated with some big names in the music industry, such as Shaan, Abhijeet Bhattacharya, Suresh Wadkar, Alka Yagnik, and Asha Bhosle, by being a part of the unique multi-artist collaboration single, ‘Aye Zindagi’. Nigam said in a statement that he believes they are fit to be called the “Avengers” of singles. The track, which has been composed by Vishal Mishra, is the product of a collaboration between ITW Playworx Music and India Music Label, in association with Sony Music India. It dropped on Thursday, leaving fans stunned.

Sonu, who is the Director of ITW Playworx Music, said in a statement regarding the venture, "I have been in the music industry for a very long time and very rarely you come across a song like 'Aye Zindagi'. All of us at ITW Playworx Music then decided to give the song its due respect like no other song in the past has ever received.

"The result is for all of you to see. Someone very aptly defined this song as the 'Avengers of singles'. Asha Bhosle, Suresh Wadkar, Alka Yagnik, Abhijeet Bhattacharya, Shaan, Sonu Nigam, Vishal Mishra, Rashmi Virag and Sidhant Gupta, as part of the same song. Isn't it the most spectacular single ever?"

Alka has also commented that she finds the flow of the single “beautiful.”

"It has a lot of depth with each singer bringing in their own flavour to it. It's a universal song and I feel it holds good for everyone," she said.

When it comes to Abhijeet, he believes the number is a sign of “healthy competition with perfect harmony.” He further added, "In the autotune era, we are still very lucky to be among the best."

Shaan said: "To have six voices interpreting the emotion of the same song in their unique style goes to prove that every individual looks at life differently. For me, it is a great honour to be part of such a coveted bouquet of the best ever voices of our industry."

-Rubaina Bilgrami
Picture Courtesy – IANS