The range of clothing at Singhania’s is a unique collection of designer sarees, wedding wear, sarees for all occasions, lehengas, anarkalis, churidars and kurtas. Customisation also plays a key role, with the store ready to adjust according to the client’s needs.

The brand has maintained its exclusivity, gaining customer loyalty and appreciation, which in turn has motivated them to cultivate a tradition of customer satisfaction since day one. Singhania’s understands the needs of a society with diverse cultures, producing fabrics ranging from exquisite silks to coarse khadi for daily use.

Seth Nandlalji imported pearls from Basra, and in 1926 started a textiles business with his brother Seth Rameshwar Dasji, specialising in sales. Since then, subsequent generations have carried on the legacy, including Sailesh and Shree Kumar.

The interiors at Singhania’s are inspired by the Nizams of Hyderabad, which gives them the essence of serenity. The use of white represents purity, and the large Kalamkari painting depicts the Mahabharata. It is intricately designed and made by traditional karigars.

The experience at Singhania’s is unique as they try to invent a contemporary design language with clothes that tell stories, all for women who love freedom and authenticity as they quest for originality. Elegance is the brand’s signature as it maintains tradition roots.