A brand that has already carved a niche in the fashion world, Shantanu & Nikhil never fails to out-do themselves with every new concept they explore. The renowned brand was conceived by Shantanu and Nikhil Mehra after Shantanu noticed Nikhil’s flair in fusing Indian crafts and modern concepts. While this was all it took for Shantanu to realise the potential of his brother, his own understanding of the Indian market made him quit his job to pursue his dream of building a brand that celebrates contemporary India. As we all know, he succeeded and how! The fashion moguls are known to keep the brand’s perceptive to their philosophies and practice the liberation of thought, speech, and design values, which reflect in their work. Their belief of design is replicated through their anti-trend approach to ceremonial couture and grand silhouettes that are minimalistic, yet glorious and majestic. And this is what sets them apart. Their couture is more of a narrative of patriotic and Indie-chic values with emphasis on sartorial shapes and details. In Shantanu’s own words, “We love silhouettes that have an Indian past, as it personifies our contemporary beliefs and the Shantanu & Nikhil #IndiaStory.” They also love to work with imported suiting fabrics such as wool and silk blends, and rich Indian textiles like silk brocades and matkas featuring laser cut rexins and other leathers. They indulge in new-age fabrics such as neoprene and jerseys as well.
When it comes to the brand’s uniqueness, Shantanu explained, “We try to engage the emerging category of consumer’s - or rather the millennial’s - contemporary virtues, which have always been the DNA of our design philosophy. At this point, it has almost become a belief that people connect with. This has been possible to achieve due to our signature drapes that have been meticulously designed to merge masculinity and femininity and have evolved to be more egalitarian in their look and feel. Our designs are created to be exotic, yet familiar and nostalgic.” They draw inspiration from the grandeur and nostalgia of the rich Indian heritage, which has been long lost for some time now. Amalgamating this with their contemporary style and sartorial silhouettes has been the narrative of Shantanu & Nikhil and continues to be. They attempt to capture the nostalgia of the culturally-rich country, which is successfully showcased in various collections produced by the masterminds.
They depict modern India, which introduces the anti-trend brides: they are fierce, independent, strong, and unbound by social norms. There are no restrictions with colour palettes, which are pre-conditioned to the seasons of the year for those brides who appreciate both classic pastels and bright hues. Shantanu & Nikhil has triggered a change in the domain of Indian embroidery with their distinct hues and heavy embellishments through minimalism, which have resulted in glamorised Indian ensembles. The brand is passionate and fearless in their approach to fashion, which is somewhat like an instant makeover to anyone donning their pieces. With their constantly-evolving perceptions and ideologies, you can only wonder about the things the duo could be cooking up next!
Shantanu & Nikhil
2ND FLOOR, Road Number 10, SingadaKunta, Banjara Hills. Ph - +91 7675864222