Salman Khan Inks An Exclusive Deal With Amazon Prime

US-based streaming platform Amazon Prime Video has struck a five-year exclusive worldwide content deal with Salman Khan’s   production firm Salman Khan Ventures.

'Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime Video and expand the reach of Indian cinema. Fans of Indian cinema will discover my movies on a new platform and the platform will also help new fans discover our cinema,' Salman, 51, said in a statement.

Nitesh Kripalani, Director and Country Head, Amazon Video India, said Salman is not only the biggest star in India but also has a massive worldwide appeal.

'We, at Amazon Prime Video are elated to announce this epic, ground-breaking global deal with Salman. This is another big step to change the way how Indian customers consume entertainment with Salman's movies coming first to Prime Video customers, before their television broadcast,' he said.

Gwyn D'Mello
July 31, 2017
Bollywood superstar Salman Khan has just signed an exclusive deal with streaming service Amazon Prime Video, licensing to it streaming rights to all his future films, starting with Tubelight.
According to the deal, the streaming service has global rights to stream the premiere of all of Khan’s future releases right after they release in theatres. Prime Video will also have rights to films produced by his studio, Salman Khan Ventures.

The deal gives Amazon a two-month-long window post each film’s theatrical release, wherein the service will be allowed to exclusively air the movie without competition from DTH, cable television, or other distribution platforms.

James Farrell, head of content, Prime Video, Asia Pacific, said, “Salman is a huge star with a massive global fan following. This exclusive worldwide Prime Video streaming deal with him is one of the biggest star deals to have ever been done in the world. India is a top priority market for Amazon and we believe that the love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for global audiences to see. ”

Apart from new releases, older movies like ‘Bajrangi Bhaijaan’, ‘Kick’, ‘Jai Ho’ and ‘Hero’ will also be available on Amazon Prime Video as part of the deal.

In December, Netflix had signed a deal with actor Shah Rukh Khan’s production company Red Chillies Entertainment for both his existing and upcoming titles.

-Devashree Goenka