A nonprofit organistion for animal welfare, People for the Ethical Treatment of Animals (PETA) established Save the Elephants campaign. Richa with the support of PETA has sent a letter to the Odisha Chief Minister asking for help to support the campaign. The reason Save the Elephants campaign has been introduced is because an alarming number of elephants are becoming victims of train accidents in forest areas.
Richa gave a statement about saving the elephants, she said, "It is almost shocking how even in 2018 this still happens where an elephant gets hit by a train and either loses its life or by some off chance, it survives, help doesn't manage to reach on time. So when PETA asked me to become the face and appeal to the Chief Minister, I was more than happy to write that letter". She further added saying, "We need to teach our train drivers about elephant crossings. The forest guard should put more signs from the earlier stations to inform the train drivers about elephant crossing areas and heavily forested areas. Little things will change the fatalities. I hope these changes help the larger cause, because elephants are the best and don't deserve something so tragic happening to them".