At a very young age, Tia Jasra achieved something most people her age wouldn’t dream of. This talented young mind is the owner of two successful businesses: The House of Tiara and WeSortYou. Her entrepreneurial journey is a remarkable inspiration for the younger generation. In conversation, she opened up about the inspiration behind starting her own ventures, and her exciting plans for the future.
Tell us a little about yourself.
I am 18 years old and I am currently studying at Dhirubhai Ambani International School. After graduating from school, I plan to pursue undergraduate studies in a highly respected university in the UK.
How did The House of Tiara come into being?
A couple of years back, I travelled to London during my summer vacations. While I was there, my mother Bhavna Jasra introduced me to renowned Bollywood stylist and London-based designer Neeru Randhawa. We became friends and discovered that we share similar interests in fashion. We made sure to stay in touch with each other, using each other as creative soundboards. After several discussions, we decided to launch our own fashion label, ‘The House of Tiara’.
The label has a wide range of collections that cater to the younger generation. Some of the best-selling items are stylish capes, embellished dresses, skirts, gowns and tops. I showcase my collection at pop-up exhibitions. I recently featured my clothing line at an exhibition in Hyderabad, where I received a lot of positive feedback.
As a fashion designer, where do you draw your inspiration?
I take inspiration from everything I see in my day-to-day life. For most of 2019, I was fortunate to travel extensively. The collection we launched last year was largely inspired by the beautiful things in this world. This year, however, things are a little different. Since I was not able to travel, the label’s latest collection was based on the Victorian renaissance and the works of historical fiction.
How has it been working with and being mentored by your mother, Bhavna Jasra?
My mother is the owner of a successful brand, First Impression. I am extremely proud of everything she has achieved in life, and I have immense respect for her. She is very hardworking and is a perfectionist, and has built her own business from the ground up. With her wealth of experience and knowledge, she has been guiding me at every step. I also really admire her for respecting my opinions and ideas, and she treats me like a friend.
How has it been working with designer and Bollywood stylist Neeru Randhawa?
Working with Neeru has been fun and exciting. She is very talented, and there’s so much I have learned working with her all these years. I am blessed to have her as a mentor; learning the tricks of trade amongst the other things has been an unparalleled experience.
What are your future plans for The House of Tiara?
The brand is very young and we have lined up some amazing plans. We are planning to launch a new collection for all seasons including an exclusive resort-wear collection. We also want to showcase at pop-up exhibitions in various cities.
Tell us about your other venture?
I just started WeSortYou on September 20th. It’s a unique Instagram page for budding entrepreneurs in creative industries. This location-centric page lists all the vendors in Mumbai who can help you with your party and celebration needs. You will find everything you need under one roof, from floral décor to bar services, entertainment, gourmet food, innovative gifting and patisserie. Some popular brands on this page are Bateel, Royce, Shaze, and JCB Salons.
How did you come up with the idea of creating an Instagram platform for industry stalwarts and budding entrepreneurs?
The idea came purely out of sheer necessity. Growing up, I would always see my mother browsing for vendors. It was then that I came up with this idea and started working on a business plan.
Where do you see yourself in five years from now?
After earning a university degree, I want to focus on expanding both my businesses. WeSortYou is a very scalable business, and I would like to branch out to various cities and also plan to come up with an e-commerce platform. Coming to my fashion brand, I would like to make it an affordable pret line.
Any advice you would like to give to aspiring entrepreneurs like you?
The only advice I would give to my fellow entrepreneurs is that success cannot be quantified, if you set your mind to achieve something, then you will. I strongly believe that failure is what paves the path to success. It is very important to constantly learn and become better at what you are doing. - as told to Akhila