Maybelline New York partners with Masaba Gupta to personify New York at Amazon India Fashion Week SS’17

Maybelline New York announces its partnership with iconic designer Masaba Gupta for Amazon India Fashion Week Spring Summer’17 scheduled on 15th October 2016 at NSIC Grounds in New Delhi.

Masaba Gupta, known for her refreshing style of ‘modern meets motifs’, has taken the industry by storm with her unconventionally bold creations. She is all set to do so again through a collaborative effort with Maybelline New York presents Masaba Gupta, including the similar fearless motto of “Make It Happen” and incorporating the latest make-up trend of #GirlsGoneVivid this season.

Talking about her quirky, cosmopolitan collection, Masaba Gupta said, “I am extremely excited to be partnering with Maybelline New York. The collection delves into the world of vivid and beautifully bold colours that illustrate the concept of quirky yet strong, independent women. The collection stands for Maybelline women who are confident, love expressing themselves and are go-getters in real life.”

The collection will capture the essence of New York’s diverse culture highlighting a chic, vibrant, cutting-edge, fashion forward appeal of an alternate era. A monochrome palette with bursts of colours like berry, purple, tangerine, coral and yellow will dominate the collection in tune with the new Maybelline New York Vivid Matte lipstick range that will be launching this season.

Photo and text courtesy: Maybelline India