Malaika Arora to endorse Satya Paul's new collection

Malaika Arora was at a photoshoot for Satya Paul as the face of their Autumn Winter 2016 collection, ‘Star Struck’. Inspired by the 12 zodiacs of the cosmos, Satya Paul’s Autumn Winter 2016 collection, ‘Star Struck’ is divided into three looks The Constellation, Zodiac Traits and Elements of the zodiac. The range pays homage to traditional weaves and techniques such as Shibori prints and Benarsi woven fabrics while trying to revive them in a present-day context.

Established in 1985, Satya Paul is India’s premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid colour palette. As part of Genesis Colors since 2001, the brand has grown from strength to strength and is now present at over 30 offline locations in India and abroad. In the online space, the brand retails at key e-commerce websites like Amazon, Myntra and Jabong.

Started at a time when there was little or no awareness about fashion or the idea of designer brands in India, Satya Paul introduced the idea of choreographed collections and modern ethnic wear. The brand’s take on print innovations did not only change the way the consumer previously looked at Sarees, but also developed a specific niche for concept-based designs. Women no longer restrict themselves to hereditary fabrics; and Satya Paul has been instrumental in bringing about this change with the new-age Saree, which is easy to wear and chic.