To coincide with the upcoming 50th anniversary of the Selma March (March 7-25, 1965), Ad Council and R/GA set up a giant X-ray screen in Santa Monica, California, US on Valentine's Day and invited the public to watch a variety of different skeletons embracing or dancing with each other. The video “Diversity & Inclusion- Love has no label” is being applauded online for its strong message about love and celebrating love in general. ‘Love has no gender’, ‘Love has no religion’, ‘Love has no age’ are some of the few messages the new television and online video PSAs encourages audiences to examine and also challenge their own implicit bias.
The following is a statement that accompanies the video. “While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice—called “implicit bias”—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues. Rethink your bias at lovehasnolabels.com.”
..... Devashree Goenka