Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturers and distributors in India. The company leverages its strong roots of over a century in the business of textile trading, distribution, and wholesaling. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in India for over two decades. Kalyan offers an extensive range of traditional and contemporary jewellery designs in gold, diamonds, and precious stones catering to the distinct needs of the customers. Today, Kalyan Jewellers has grown to 114 showrooms across India and West Asia.
The company has set industry level benchmarks on customer experience, innovations, and transparent pricing. Kalyan’s leadership position in the industry is defined by its customer-centric business model that includes many pioneering acts such as:
Pioneers to introduce BIS certification of gold jewellery Pioneers in customer loyalty program, which today has more than two million members Pioneering the use of detailed price tags, thus demystifying making charges and providing increased transparency to customers, which has become a great practice in the industry Introduction of the concept of neighbourhood customer service centres in the jewellery industry under the ‘My Kalyan’ brand Introduced male brand ambassadors in a woman dominated category Started multiple-showroom launches in the same city on the same day The first jewellery brand in the UAE to launch a co-branded credit card with RAKBANK that offers ‘Goldback’ Offering affordable diamonds duly certified and with a cash-back and buy-back offer
The Rs 1,200 crore investment by Warburg Pincus in Kalyan Jewellers in 2014 is the largest private equity investment into the jewellery industry in India and the largest ever FDI investment into the state of Kerala. It is also the second largest investment by Warburg Pincus in an Indian company. The investment is an acknowledgment of the company’s talented team, its pioneering role within the industry, and its commitment to the highest levels of customer service.
In April 2017, Kalyan Jewellers received an additional Rs 500 cr funding from Warburg Pincus, taking the total investment to Rs 1,700 crore in the company. The second round of investment comes at a time when the company is looking to grow its distribution network exponentially in India and expand its overseas operations. Recently, the company has also made a foray into ecommerce through their website www.candere.com.