Kaia Gerber Fronts Marc Jacobs Daisy Campaign

Kaia Gerber, 15-year-old daughter of Cindy Crawford, is the new face of Marc Jacobs Daisy fragrance.

For the 10th anniversary of the perfume, Gerber shot a series of images alongside Sofia Mechetner and Dilia Martins for the ads with photographer Alasdair McLellan.


“I wasn’t thinking of a certain character when shooting the campaign because I think it was not far from my own personality,” Gerber told ‘Teen Vogue’, adding that it had been an honour to shoot with Marc Jacobs.

“Every time I shoot with Marc, it’s incredible, and I still can’t believe it,” she said. “And to be able to shoot the fragrance campaign is a huge deal to me. Every day I came to work so excited.”

'This is my first global fragrance campaign, and I am honored it is with Marc Jacobs, an iconic brand I have known and loved for as long as I can remember,' Kaia said in a statement released today.  

-Devashree Goenka