Rapper and entreprenur Jay Z has partnered with the biggest musicians in the world from across genres to launch the newly artist-owned high-definition streaming service Tidal.
Tidal is described as a “platform owned by artists” with the goal “to re-establish the value of music.” Speaking on behalf of the group, Alicia Keys explained, “We want to create a better service and experience for fans and artists. Our mission goes beyond commerce and technology.” Tidal is part of the Swedish company Aspiro Jay Z bought for $56 million in January. Tidal will not offer a free version of the service; the standard-audio version (Tidal Premium) will be $9.99 per month and the high-def audio version (Tidal HiFi) will be $19.99 per month.
Both tiers are free to try out for 30 days, according to the company. Tidal’s mobile launch partner is Sprint.
Alicia Keys, Win Butler and Régine Chassagne from Arcade fire, Beyonce, Guy-Manuel de Homem-Christo and Thomas Bangalter from Daft Punk, Jack White, J. Cole, Jason Aldean, Kanye West, Deadmaus, Madonna, Nicki Minaj, Rihanna and Usher all appeared onstage in New York for the launch. Coldplay's Chris Martin and Calvin Harris appeared via video link.
All these artists were at hand for today’s event and showed their commitment by signing a declaration on-stage. It’s reported that TIDAL’s owners will exclusively release their music through the platform, but that has yet to be confirmed.
Tidal was launched with the hashtag “#TIDALforALL.” Kanye West, Beyonce, Nicki Minaj, Rhianna, Madonna and Coldplay have all changed their Twitter profile photos blue to raise awareness about the service.