Instagram today introduced a new feature called Instagram Stories, which allows users share photos and videos to their followers, and which expire 24 hours after they are posted.
In an official blog, Instagram said that using Stories, users “don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.”
Instagram's new feature is very similar to Snapchat's Story feature, but it's not clear whether users will be able to save their Stories as they can on Snapchat. In an interview with the New York Times, Instagram chief executive Kevin Systrom openly stated that "other companies deserve all the credit" for coming up with the idea, though he doesn't mention Snapchat by name.
The feature will be made available globally to both Android and iOS users over the next few weeks.