Illuminated images of endangered animals swam and crawled across the Empire State Building on Saturday night in the wake of outrage sparked by the killing of Cecil The Lion, a well-known lion in Zimbabwe.
It was Projecting Change, a collaboration between the Oceanic Preservation Society and Obscura Digital that used striking imagery to highlight the plights of endangered species, such as snow leopards and manta rays. The piece relied on 40 stacked projectors to beam 5K video on to the legendary New York City skyscraper. At 33 floors tall, the eight-minute sessions were repeated every 15 minutes from 21:00 to 24:00 local time and were visible from almost 20 blocks away.
Images of endangered animals, including birds, tigers, bears and other creatures, shined on the south side of one of the city’s most iconic landmarks. In total, 160 species were featured on the skyscraper. The event was organised as part of a promotion for a new Discovery Channel documentary, Racing Extinction, which is set to air in December. The project cost $1 million, according to The New York Times.
….. Devashree Goenka