A Hybrid World Takes Shape

In 2018, CUPRA introduced itself as more than a new and independent car brand, but also as a way of life for those who create the path. Exactly one year later, and to celebrate CUPRA’s first anniversary, the CUPRA Formentor Concept Car was presented at the 2019 Geneva International Motor Show – a challenging hybrid to redefine performance with electrification; a reinvented driving experience inviting us into a new world where raw materials interact with energy. Read on to know more…

Designed to be noticed

The CUPRA Formentor is closer to the ground to highlight its sportiness, with a visual emphasis placed towards the rear of the vehicle while at the same time accentuating the length of the bonnet, underscoring its dynamic proportions.

The two-tone body is reminiscent of a robust all-terrain vehicle, but the Formentor’s design uses the aesthetic technique to lighten the vehicle’s silhouette. But unlike the toughened, rough finish on a traditional SUV, the concept car uses a seamless design, amplifying the vehicle’s exterior quality.

The feeling of high quality is strengthened with integrating the rear infinite light concept that magnifies the distinctive look of the rear of the vehicle, while the overall design is heightened by the matt petrol blue exclusive exterior colour.

Interior sophistication

The CUPRA Formentor’s expressive exterior design is matched by its high-quality interior. The vehicle’s cabin provides a sense of modernity and sportiness with a unique take on the feel of the CUPRA brand.

From the moment the door is opened and the unique welcome light is projected, to the CUPRA steering wheel and the leather-clad bucket seats, the CUPRA Formentor’s occupants are cocooned in a high-end interior that wraps around the driver and their passengers.

The dashboard floats, providing a horizontal line from each door across the front of the cabin, helping maximise the vehicle’s expressiveness. Interior use of dark chrome and black high gloss accents aid the cabin’s premium feel. The carbon-backed sports bucket seats give a sense of lightness while also highlighting the performance credentials of the CUPRA Formentor as the driver sits lower, in a more ergonomic position.

Technology is at the forefront inside the vehicle with integrating the digital cockpit putting all the necessary driving information right in front of the driver, and a 10” panoramic floating navigation system providing a nearly endless source of functionality and connectivity to the occupants.

Engineered for the future

The CUPRA Formentor is engineered to take the brand into the future, incorporating one of the most advanced propulsion systems and providing the performance with the CUPRA badge demands, but sustainably. Powering the CUPRA Formentor is the high-performance plug-in hybrid engine, a power train designed to meet today’s requirements for performance and efficiency and begin the electrification of the brand.

Mixing the technology of an advanced high-performance plug-in Hybrid petrol engine with high power output, with the high-torque characteristics of an electric motor allows the CUPRA Formentor to surpass the performance expectations of the driver.

Linked to a dual-clutch DSG transmission the total output of 180kW/245PS is delivered seamlessly to the wheels. The intelligent DCC chassis setup and differential lock mean that the vehicle performs majestically no matter what the driving conditions or driving style as the driver directs the car with its progressive steering.

But while the CUPRA Formentor is developed to offer the highest levels of dynamics, the combination of electric and combustion energy also allows the car to reduce the overall fuel consumption of the vehicle, and significantly lowers carbon emissions. And with the advantage of a large integrated battery pack, the CUPRA Formentor can drive in pure electric mode for up to 50km in the new WLTP cycle (equivalent to a range of around 70km in the NEDC cycle).

The CUPRA Formentor will make its world debut at this year’s Geneva Motor Show, where the public will see the concept-car for the first time, giving a taste of the high-performance brand’s future.    

– Source: Press Release