A Swedish multinational clothing retailer, H&M, which is known for its trendy clothing for men, women, teenagers and children is collaborating with a Canadian designer Erdem Moralioglu to launch a new collection.
The London-based fashion label Erdem is known for its beautiful and vibrant prints, delicate floral prints, experimental textiles and intricate craftsmanship. The designer will be reinterpreting some of his favourite prints and design themes for the new collection to be unveiled in partnership with H&M. Filmmaker Baz Luhrmann will bring the new clothing collection to life through his unique storytelling by creating a video. According to a press release, Erdem said, “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a men’s wear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”
The capsule line will be available at selected H&M stores and online from 2nd November 2017.
-Akhila Kakarala with inputs from http://wwd.com/fashion-news/fashion-scoops/hm-designer-collaboration-erdem-campaign-baz-luhrmann-10945695/
Pic courtesy: https://twitter.com/hm?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor