GHD’s 18k Gold Hair Straightener: A Wonderful Gift

The Leeds-based Good Hair Day company, or GHD, for short, has been one of the first things on women’s minds when it comes to great hair tools. To reward the fans’ loyalty and to impress anyone around, the same company has recently revealed 70 limited-edition hair straighteners that were made out of 18k gold.

This seems like the proper way to surprise anyone, especially a woman, right? GHD’s 18k hold hair straighteners are worth more than £1,000, yet no one can buy one of these. These exclusive creations represent prizes in a hidden ticket contest organized by the British company, thus adding to the excitement and originality of the project.

To enter the contest, one must buy one of GHD’s gold stylers; if the pack also includes a golden ticket inside, you will have to register online for a chance to get one of these 18k gold hair straighteners. So is this an interesting move or a bridge too far? Only time will tell.    - Courtesy: luxatic.com