What can be expected from your consultations?
Goal-specific results. We at Fitalicious focus on the client’s lifestyle, their fitness journey, overall health, and body composition. First we do a lifestyle analysis where we study their fitness journey, food allergies, and medical history (we also consult with their doctor, if needed). We later provide a customised diet that will suit their requirement and preferences.
We connect with our clients daily. Our team is always available to answer any nutrition-related queries; it’s a 24x7 commitment from us! When a client is travelling, our consultants prepare a nutrition plan based on the number of travel days and the city/country of travel. Furthermore, we encourage our clients to post us pictures if they are in doubt about what to eat and what to avoid while travelling.
What are some common mistakes people make while dieting?
When people set a weight loss goal for themselves, they tend to follow random methods and change their nutritional practices. This can harm their body and mind, and could lead to nutritional deficiencies. Some of the common mistakes people make are shifting to starvation mode; consuming excess protein to gain muscle; starting their day with little or no food and landing up eating more than required towards the end of the day; and missing out on micronutrients and macronutrients.
If you could persuade people to change three things about their diet what would they be?
- Do not starve or overeat to achieve goals. Eat a balanced diet and cut down on carbs.
- Drink enough water to stay hydrated. Coconut water or sugar-free electrolyte water can be consumed too.
- Add nutrient-rich foods, not calorie-dense foods. Remove refined sugar and aerated drinks, and add green leafy vegetables in each meal.
How has awareness of nutrition changed since you first started working in the field?
People have become more conscious of what they eat and are avoiding unhealthy foods. They now understand that being healthy is most important for leading happy lives.
What interests you most about nutrition and fitness?
I grew up playing different sports, so being fit and healthy has always been my priority. Fitness and nutrition go hand in hand to maintain a healthy body and prevent/cure many diseases. Although there are many misconceptions around this subject, it is interesting to understand how and what works best for the body and what doesn’t, from a scientific point of view.
What’s the most rewarding part of what you do?
The most rewarding part of what I do is the satisfaction of helping clients achieve their fitness goals by offering tasty food. When the results resonate with the clients, I feel that our efforts have paid off.
How do you deal with competition?
The health and nutrition market is growing by the day. People are becoming more conscious about their health and are taking measures to stay fit. As a result, there are many new entrants in the market. So to stay ahead, we innovate. Also, we have tied up with health clubs and medical practitioners to enhance our reach.
What are your expansion plans?
Apart from a ketogenic diet, we started providing other types of diet plans, such as low carbs, slow carbs, and balanced diet, to cater to the different needs of our customers. We have also introduced cookies, cakes, breads, and other bakery items with healthy ingredients. We are constantly adding more products to our healthy and nutritious offerings. We plan to expand to other cities, like Delhi, Bengaluru, Vizag, and Bhubaneswar. Basically, our plan is to deliver delectable healthy food.
What are the challenges this industry is facing?
Most people resort to online search and take matters into their own hands for staying healthy. In this process, they lose out on important elements that are required to have a balanced and controlled metabolism. This lack of awareness is a big challenge for the industry. Another challenge is that commercial marketers use various tools to promote their unhealthy products in the guise of being healthy and nutritious foods. Hence, factors, like a consumer’s taste preferences, social norms, and brand credibility are hindering the demand for nutritional products. --- as told to Sumana