Fashion Uplifted -Ravita Mayor

A blend of traditional hand weaves and modern design is the focal point of Hyderabadi designer Ravita Mayor’s work. Apart from creating stylish garments, Ravita’s mission is to empower women
craft-workers that she employs across the country. While she specialises in lifestyle consultancy, fashion design, corporate dressing and jewellery design, her focus is primarily on fusion clothing based on excellent cuts and great quality.
Tell us about your work and where you’ve showcased it.
I am a fashion, textile, and jewellery designer, born and bought up in Assam. My concepts are deeply embedded in north-eastern traditions and culture. Being part of the fashion industry has been a fantastic, never-ending ride. I have showcased my collection across the world – from London to Washington, South Africa and various other cities in India, including at the Darpana Academy of Performing Arts, and at a number of solo fashion shows in collaboration with the Taj Group of Hotels.

What has been the biggest achievement in your career so far?
I truly believe that creativity has no barrier, and my biggest achievement has been the upliftment of local craftsmen and promotion of local handloom and textiles. I try to bring out the beauty of India’s dying crafts by cultivating a dedicated group of weavers throughout the country.

What is the most exciting part of your job?
God lies in the details. My love and passion for textiles really excites me, including using new techniques to experiment with traditional weaves and embroideries to make indo-fusion clothing. I am overjoyed that I can create timeless attire with spanking new styles and make the wearer more comfortable. This aspect of my job is what truly excites me and pushes me to do better.

What are the challenges you face in your work?
It’s the constant effort required to promote the handiwork of underprivileged artisans and craftsmen and put them on a platform that gets them recognised worldwide. My goal is to empower them, in whatever small way that I can, so they can earn their livelihood in a more respectful manner. It’s a challenging, yet very rewarding part of what I do.

What do you think of the fashion space in Hyderabad?
Fashion is an ever-expanding US$26 billion industry, and as people become more conscious of how they look, awareness is definitely growing. There is tremendous scope for fashion in a wonderful city like Hyderabad, where people are already embracing fashion. A little bit of guidance can make this city look glamorous!

How do you unwind?
I have travelled across the world to some very unusual and unique places like Morocco, which have a lot of history. I can spend my entire life travelling and exploring new places. Reading is my passion and I am a complete foodie. Beauty of nature is also something that inspires me.                                    – as told to Suneela