Exposure in the global market is taking India's film business to next level: Ram Charan

Telugu film star Ram Charan believes that the constantly growing global market for Indian cinema is contributing to not just a great deal of business and improvement in the production value of movies in every region of the country, but is also helping Indian talent to cross over.

In an interview with IANS, the actor said, "If I only look at our south Indian community, people have settled abroad in Gulf countries, the US, and other places for a generation. So, our films are getting released there. Now that the world has become a global village, the constantly growing global market of Indian cinema is not only giving us great business but also pushing us to improve production value of our films.

 "Such exposure to the global market is not only taking our film business to the next level but our actors are also getting the opportunity to do more collaborative work with global makers. See, what happened to “Baahubali”; and now Dhanush is doing a crossover (international) film, too."

Ram's own Telugu film “Rangasthalam” has managed to mint Rs 200 crore and beyond at the box office. "It is great to receive such numbers at the box office for a regional film because it is a sign that people are still interested to take out some time to go to the theatre and watch a film if the content is good.

Having said that, I think all of our responsibility is not to get carried away by the achieved success, rather start afresh. We tend to go by formula or repeat if we get success in one film. That is not how we grow as storytellers. So I would rather try new things, experiment and attempt to make it work commercially as well," he said.

So what worked for Rangasthalam, a period drama set against a village backdrop in the 1980s?

"Look, we are exposed to the global cinema. So when we are talking about what works and does not work for the audience, one has to understand it is the honesty. Gone are the days when we can put elements in a film in the name of commercialisation. Your audience will tell you on the face that such things are fake, and such things do not go with the core story.

"As creative people, the growth of such intelligent audience challenges us to improve our work with each film we do," added the actor, who is known for some of the commercial Telugu potboilers like “Chirutha”, “Naayak”, “Govindudu Andarivadele”, and “Dhruva” and has broken his image with “Rangasthalam”.