Ed Sheeran invests in fashion label from hometown

Fashion and music go hand in hand and Ed Sheeran has made this evident by investing in a fashion brand from around home.

The brand is called Hoax.

"Ed is a huge fan of Hoax's stuff and has been wearing their clothes since he was a little boy. He knows the guys at the company and wanted to help them out as much as he could so he has invested in their business," a source told The Sun newspaper.

"Now he is wearing the brand during as many promo appearances and performances as he can to get their name out there. It's an amazing gesture from Ed. Everyone always talks about how generous he is but this is really going the extra mile," the source added.       Suneela Kirloskar