Designer Shilpa Reddy showcases collection at the Eiffel Tower

Jessica Minh Anh models Shilpa Reddy's collection at the Eiffel tower

Model and entrepreneur Jessica Minh Anh is known for organizing and hosting catwalk events at some of the most extraordinary venues. She first famously turned the iconic London’s Tower Bridge into a ramp and since then has been hosting fashion shows around the world in more iconic venues. From Petronas Twin Towers’ Skybridge in Kuala Lumpur to the Gardens by the Bay’s skyway in Singapore followed by Costa Atlantica in Dubai and the Seine river in Paris. In November 2013, Jessica Minh Anh held the world’s highest and most unconventional catwalk at 4,000 ft on the Grand Canyon skywalk.

This year the Vietnamese-born events manager transformed the most famous architectural wonder and the symbol of the fashion capital, the Eiffel Tower, into the world’s newest ramp. J Autumn Fashion Show marked Jessica’s 8th history making showcase around the globe and promoted the rise of a new generation of creative leaders. Jessica Anh had designed a two-tiered outdoor catwalk, which was spread over 150 meters across the first floor of the symbolic tower and took three months to build.
Designers from 10 different countries, each with a collection that represents their culture and heritage, showcased artisanal couture as well as ready-to-wear looks for fall. Shilpa Reddy was the only Indian designer invited from India and her designs were created from malkha which she considers to be “fashion fabric”. Shilpa Reddy, for the first time, has ventured into designing foot wear with Malkha combining age old traditional and embroideries. Reddy’s designs, which presented a bold statement and bust myths about sustainable fashion not being glamorous, was also modeled by Jessica.
The excited designer said, “I am thankful to all the support I got from back home and for the support of team Shilpa Reddy Studio. It was overwhelming to see my collection at the Eiffel tower. A very few designers get an opportunity like this. I am grateful to everything that made this possible.”

..... Devashree Goenka