That Delhi Girl

Why did you start That Delhi Girl?
I’ve always had a thing for fashion. Even as a kid, I would spend hours going through my mum’s magazines, and I practically grew up reading Cosmopolitan and Vogue. Growing up, I was told that I had a good sense of style. Many of my friends and family suggested that I get into this field, so voila!
What should readers look forward to in your fashion and lifestyle blog?
Trend alerts, styling tips, outfit ideas, reviews, and personal experiences on subjects like travel, beauty, apps and more.
You’re a qualified epidemiologist. How did you come to start a blog?
It was actually quite gradual. I started blogging as a hobby, but it picked up with time. Suddenly I was working with big brands and being featured on several portals for what I was doing. It felt great. Throughout the week, I’d be working at my office; come weekends, I’d be blogging. I then started my online magazine (TDG) and suddenly had too much work to deal with my job, the blog, the magazine and my marriage! I was barely sleeping four hours a night and skipping meals! I knew I had to let go of one thing, so I decided to quit my job and to focus on the blog and magazine. I think I’m more of a creative person than one who works nine-to-five.
What’s the focus of your magazine?
Articles about fashion, grooming, lifestyle, travel and entertainment – for both men and women.
You’re from New Delhi. Why did you move to Hyderabad?
When I got married, my husband was studying here at the Indian School of Business, after which he found a job in the city. So we’ve been here ever since!
Pallavi Ruhail 
How has your stint here been so far?
I like Hyderabad. The weather is good, the people are really warm, and no one’s in a rush. It’s pretty much a relaxed city.
What’s your personal fashion mantra?
I believe that you have to know your body type and what works best for you, but it has nothing to do with body size. Slim, athletic or curvy, if you’re not wearing clothes that work for your body type, you’re doing it wrong. Comfort also plays a key role.
Who’s your fashion idol?
I have quite a few. Olivia Palermo, Blake Lively, Miroslava Duma and Kendall Jenner.
And your favourite designers?
There are many! In India I like Manish Arora, Gaurav Gupta, Tarun Tahiliani, Gauri & Nainika, Anita Dongre, Masaba Gupta and Archana Rao, to name a few. Internationally, I like Jeremy Scott of Moschino, Riccardo Tisci of Givenchy, Stella McCartney, Alexander McQueen, Karl Lagerfeld, Jean Paul Gaultier, Marc Jacobs and many others.
Name five things that are always in your handbag.
Sunglasses, hand sanitiser, lipstick, compact powder, and my wallet.
How do you unwind?
I enjoy listening to music, reading (mostly magazines), watching movies or sitcoms, and of course, shopping!             

                                                                                                                                                                ..... as told to Niharika