If you miss “Choose your own adventure” book then check out Coldplay’s new video for “Ink”. Written, directed and animated by Los Angeles agency Blind, the video follows an animated traveller, who bears a passing resemblance to frontman Chris Martin, searching the surreal world for the woman he loves. It allows the viewers to make real-time choices as to where he journeys next, resulting in over 300 possible scenarios.
“Ink” falls as part of Coldplay’s new ‘Ghost Stories Live 2014’ DVD, which is out now, following on from a 2014 album of the same name.
The 'Ink' video is available to experience on the Coldplay website (http://www.coldplay.com/ink/).