Saroj Jalan who merged her eye for detail and the power of imagination to launch her eponymous label in 2004, launched her first flagship store amidst Hyderabad’s most elite and fashionable jet-setters, in July this year. Saroj explained, “It’s going to be bigger and better. Hyderabad’s royal heritage blended with its modern diversity deeply resonates with what our designs stand for. Our collection is steeped in Indian tradition with a modern and innovative appeal, and thus Hyderabad was a natural choice for us.”
Known for her signature style of merging elements from the Indian culture, the interior of this spacious store is a true representation of the designer herself. Built to complement her limited but stunning apparels, the Kolkata-based designer’s boutique speaks in extremes in dark hues and dim lights. Divided into sections for each of her collections ranging from bridal wear to couture designs, the outlet also houses her latest ‘Gulzar’ collection that celebrates Indian heritage and incredible traditions using the finest of weaves, embroideries, jewels, and techniques.
Infusing Indian craftsmanship, textile heritage, refined luxury, and meticulous tailoring with Western touches, the designer played with velvet, Chinese silk, raw silk, and cotton in colours ranging from gold, turquoise blue, and red, with élan. “Indian clothes have always been a priority for every Indian woman for weddings or any other special occasion. The clothes we see today are a reflection of various changes in nature and history. Through my designs, I aim to do justice to the nature, history, culture, and heritage of India,” Jalan explains.
The celebrated fashion designer whose name is synonymous with stylish couture and sophisticated elegance is once again oozing glamour and authenticity with this classic Saroj Jalan boutique. It’s almost as if straight out of a Bollywood film set! – Anisha
Zaib Arcade, 2nd floor,
Road No. 10, Banjara Hills,
Ph no: 98319 46040
On the web: www.sarojjalan.com