As the brand celebrates 50 million vehicle sales since its creation some 95 years ago, Citroën is unveiled a surprising, creative and bold new Aircross concept that affirms the brand’s ability to develop its new positioning.
It illustrates the brand’s international ambitions, building on the success of the new C4 Cactus with a body style intended for worldwide sale.
It offers new design codes while respecting the essential characteristics of an SUV. Drawing on the product and styling traits of the C4 Cactus, the body design and cabin ambience express a sense of modernity, as well as a unique ‘feel good’ spirit. This new concept illustrates Citroën’s ability to assert its identity in all vehicle segments.
Singular Design Philosophy
- Blending power and positive energy, the Citroën Aircross is a protective and welcoming SUV; a resolutely optimistic vehicle that casts off any sense of aggression in favour of:
- A pure and engaging personality through the overall balance of the body styling underscored by flowing forms punctuated by strong graphic components, including alloy bumps and air signs
- A positive design heightened by vibrant orange-red paintwork, symbolising energy and serenity, with innovative materials denoting robustness
- A styling approach emphasising functionality and aerodynamics
Invitation to Travel
The cabin offers an immediate sense of comfort. Everything inside the Citroën Aircross is designed to promote occupant well-being. In addition to the physical comfort provided by the broad and generous seats, the situation is enhanced still further with the use of new materials and a blend of light, invigorating colours. The pure horizontal lines of the exterior suggest a feeling of interior space, while the ample geometric shapes of the uncluttered interior offer a combination of appealing aesthetics and functionality.
With a focus on practicality, occupants are able to choose between shared and individual travel experiences. The concept is equipped with two 12-inch HD screens, one of which moves across the dashboard so it can be seen by more than just one passenger. Each seat is equipped with speakers and microphones to encourage dialogue between the occupants. Technological intelligence is also expressed in the choice of the plug-in hybrid drivetrain to combine efficiency and top-level performance. The Citroën Aircross features meaningful technologies for relaxed mobility and a new travelling experience.
..... Citroen Press