The new Bell & Ross BR01 Laughing Skull won’t just help you tell the time, but will also haunt your dreams, in the coolest way possible, of course. Created as a limited series product consisting of just 500 units, this watch is a true masterpiece. The innovative and attention-grabbing watch is adorned with a beautiful skull design, packing an automaton movement with the mandible moves that make the skull grin at you. Creepy much? Created with an impressive micro-blasted stainless steel 46 mm case, complete with a Clou de Paris finish, the watch has double AR-coated sapphire crystals that are truly the icing on the cake. It is also waterproof, boasting the ability to delve into 100-metre deep waters. But what is truly special about the timepiece is the usage of an incredible autonomous mechanism which features an animated display, used for the first time by this French luxury brand. Going back to the skull, the hand-wound calibre BR-CAL.206 will help you tell the correct time as well as bring the skull’s mandible to life. You get a choice between a 24 mm brown alligator leather strap and a black rubber strap. So, which one would you go for?