Bejewelled - Parinika Reddy

Parinika Reddy talks with You & I

Watching her mother design jewellery as a kid sparked an interest in Parinika to start her own jewellery brand – Parinicaa. The sentimental value associated with buying and wearing jewellery is what she loves most about her work, she says. We caught up with the designer to find out more about her unique style.

How did you decide that designing jewellery was for you?
As a student, being inclined towards science and biology, getting into a line like jewellery was never an option. It was only while I was in the middle of my graduation that I noticed my mother designing and manufacturing jewellery for friends and family. That’s when the creative side in me decided to take a turn. I enrolled in a gemology course at GIA just after my graduation, and ever since there has been no looking back.

What’s your favourite part about being a jewellery designer?
I love wearing jewellery myself. From a very early age, I loved styling the same piece in different ways, and made sure I made the most use of every piece I own. I still wear jewellery that has been passed down for generations, and I absolutely love the feeling of wearing something that my mother and grandmother once wore. Parnicaa has been started out of a passion for creating timeless and classic jewellery that can be passed on to future generations. Jewellery is something that has sentimental value to a family. To be part of their special journey and watch women enjoy wearing what we create is what made me decide to do this for the rest of my life.

After I learnt about gemstones, their characters and the beautiful process of making jewellery, it amazed me how much life every piece has to it, and how there is a story to tell for every piece that is made.

Whats is the USP of your brand? What makes it unique?
We have a client-focused approach at Parnicaa, which allows us to keep their needs and wants at the forefront. We don’t believe in mass production and take special care for every design. We involve the client in the whole process, which makes them confident about what they’ve invested in. Quality is also something we stick to, which wins the trust of customers. Ultimately, customer satisfaction and a long-term relationship with Parnicaa is what is important to us.

There must be some great sides to this creative job. Can you tell us more?
Getting to know new people, their experiences, and cultures is a perk of the job. I love to learn at least one thing from every person I come across in my life, and my work allows me to do that.
I meet people from different walks of life everyday; clients turn into friends, I get to listen to so many stories. I hear how love turned into marriage, how someone wants to gift something special to her mom, how a husband wants to surprise his wife, how a bride is nervous about her wedding, and much more. I feel it makes it even easier for us to customise something for our client with this type of connection.

Also, like I said, it gives me immense satisfaction to see someone happy wearing our creations, and that’s what keeps me going.

What does style mean to you, and what are some of your favourite jewellery trends?
Style is a way of expressing who you are. It’s a very personal thing, and I don’t believe in following trends blindly. For me, it’s comfort all the way! Where there is comfort, there is confidence, and where there is confidence there is style.

Some of my favourite jewellery trends right now are layered necklaces for traditional Indian brides, and chain-drop earrings which give a look that flatters universally. Diamond brooches for men are also quite a hit these days. I adore anything vintage. Everything said and done, in a word full of trends, I love to remain classic.

What are some of your other hobbies and passions?
I’m a mother to a nine month-old handsome baby boy, and all I do in my free time these days is play with him; I’m trying to make the most of this time. I love travelling and my husband is my favourite travel partner. We make sure to take some time out to travel when needed, since I feel it’s very important to find a balance in your life. I also enjoy experimenting in the kitchen and feel cooking is therapeutic after a stressful day.    – as told to Suneela