ASOS Will Be Launching Its Own Millennial Pink Make-Up Range

A British online beauty and fashion retailer, ASOS will be launching its first full range of makeup collection, that is cost effective, colourful and catering mainly to the young adults.

The capsule collection consists of contouring palettes, highly pigmented liquid lip products, matte lipsticks in vibrant colours, highlighters and shimmery eye shadows. All of these products come in 46 bold and vibrant shades with millennial pink packaging. According to ASOS, these products are all about “embracing and expressing the full range of who you are and aims to empower its target audience to confidently be themselves, however they choose to do so”. Each of these products are designed to bring out the current mood of the user with names such as current mood, decisive, overqualified and uncompromising.

The new makeup collection will be available under the beauty section ASOS Face + Body from 20th September 2017.

-Akhila Kakarala
Pic courtesy:
Pic courtesy: ASOS