Amul’s witty ad about India-Pakistan tensions

Amul, the age-old milk products band in India is known to come out with some really catchy and witty ads keeping in mind current affairs. The latest advertisement, hinting at the tensions between India and Pakistan because of the recent Uri Attacks is rather brilliant.

The ad says “going Fawad or backward” hinting at the backward gesture of giving Pakistani actors 48 hours to leave the country. There has been a ‘Demand to Boycott Pakistan’ movement happening across different areas of the country which hasn’t been going down too well with lots of the liberal sections of the country’s population.

- Suneela Kirloskar