Amazon Go Debuts In Seattle Inc opened a brick-and-mortar grocery store in Seattle without lines or checkout counters, kicking off new competition with supermarket chains.

The 1,800-square-foot store, officially dubbed “Amazon Go,” is the latest retail launched by the e-commerce giant, which already has bookstores and is working on secretive drive-thru grocery locations.

Customers use the Go app to enter the store, and once inside, some combination of sensors, computer vision and deep learning keep track of what’s taken off and returned to shelves inside a virtual cart.

Once finished, the shopper just walks out and the company charges their Amazon account, along with a receipt. According to the Seattle Times, the 1,800 square-foot store, featuring ready-to-eat meals and snacks, is open to Amazon employees participating in a testing program. The store will open to the public in early 2017.

Devashree Goenka