River Island’s latest kids’ active wear campaign with Daisy-May Demetre

River Island’s latest kids’ active wear campaign features an eight-year-old Daisy-May Demetre.

Demetre was diagnosed with Fibular Hemimelia which is underdeveloped fibular bones. When she was just 18 months old both her feet were amputated.

But this never stopped her from pursing her modelling goals or working out in the gym. She climbs over gym equipment, plays soccer and cartwheels her way down a slide.

The young model signed with Zebedee Management in 2017, an agency that represents people/children with disabilities. She also walked for the London Fashion Week in February.

Now a lot of brands are collaborating with disabled models. A year ago, target’s children brand, Cat & Jack, launched a 40-piece line made for children with disabilities.
Tommy Hilfiger also unveiled its spring 2018 campaign in April, which included magnetic buttons, adjustable hems and Velcro closures for people with disabilities. ASOS brand in July debuted a rainproof for easy wheelchair accessibility.

A spokesperson from the British retailer River Island gave a statement to Huffington Post U.K., saying, “We cast our models based on who best fits the brief for the specific activity. For the new RI ACTIVE range for girl wear, we required a model who has lots of energy and who looked great in active wear. Daisy-May Demetre fitted this brief perfectly. As well as having a great, outgoing personality, Daisy-May has a genuine love of all sports”.

Mantika kaur kandhari
Pic courtesy: River Island Instagram

Daisy-May Demetre Instagram