Greta Gerwig Believes That Campaigns Like #MeToo Will Bring Change In Hollywood

Lady Bird director Greta Gerwig feels campaigns like #MeToo are bringing change in Hollywood.

These have been a seismic few months for women in the film industry. The allegations against producer Harvey Weinstein and others have led to the most positive kind of backlash: Through the #MeToo and Time's Up movements, and the 50/50 by 2020 initiative, which aims to have male-female parity in the business world in two years. 

"I think it's going to shift much more quickly now," quoted Gerwig as saying. 

She added, "When studios are looking to hire now, they'll ask themselves – as they rightly should – 'Is there a woman who is qualified for this job?' That's tremendously important. And again, if I were running a studio, I would think that it's just good business. Because I look at the audience’ response to films made by women about women that have done incredibly well, and I'd say, 'Well, that's a reason right off the bat.'"