When it comes to silk sarees Zasya has been both a pioneer brand and among the largest stockists; Kanjeevaram silk sarees are the most-sought after here and can be called its USP. The Zasya brand has been in the market for the past 50 years and the legacy and experience of weaving the finest silk sarees has now seen their future generation taking centre stage.
Pushing the envelope, the current generation, with all their experience and knowledge of the market and its demands, has now gone in for innovative designs of the sarees and latest techniques in weaving, redefining quality with every design and redefining fashion with every creation that they set their heart to. The creations of Zasya have been a source of inspiration for other brands that follow it to get an idea of what is in and what is not.
Zasya has now forayed into the retail segment to present their quality silks at the most affordable prices. As designers and makers of silk sarees, they have also been able to tie up up with other leading fashion designers in India to offer the most exclusive collections in designer sarees, lehengas, salwars and kurtis.