While online shopping reduces the hassle of dealing with the crowd and waiting in the line to make a purchase, one of the major drawbacks of online shopping is finding the right size. In order to combat this problem and provide a more pleasurable shopping experience, Zara has launched a new feature on its website.
This new tool on Zara’s website allows shoppers to determine which size to order. This new feature is easy to use, when the customer searches for a particular outfit a blue icon appears below the item’s sizing option that says “What’s My Size?” once the height, weight and preferred clothing fit has been entered, the new tool calculates which size to order based on the data that has been provided by the customer.
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