After endorsing various brands, Ranveer Singh is now the face of the Akshaya Patra mid-day meal programme in a global fund-raising drive initiated by Ching's Secret (of which he is already the brand ambassador) and Yash Raj Films. The India Ke Hunger Ki Bajao' initiative will be supported by a high decibel television and digital campaign driven by Singh. Moreover, the drive also urges common man to support the campaign of feeding underprivileged children's mid-day meals by encouraging them to donate Rs. 750 per year.
“It gives me the most amount of joy to spread love, to spread happiness. There’s nothing better than to feed a child, to educate a child. I love kids! I especially feel for underprivileged kids tremendously.” said Ranveer, the champion of the drive.
Through the drive, Ranveer and Ching Noodles aim to raise funds to feed at least 1 million children in India. He has been personally involved in all stages of development of this initiative over the last 6 months.
According to Shridhar Venkat, CEO, Akshaya Patra: "It's rare for a Bollywood star to support the kind of work we do and for someone as young as Ranveer, it's truly outstanding. We cherish this association and hope he can help us reach out far and wide. Having Ranveer Singh with us feels like we have the country's youth in our fold."
Adds Ajay Gupta, MD, Capital Foods: "As a Company we’re in a good place. So it is now time for us to give back to the community that supports our brands. We strongly believe that by educating our children, we are ensuring a better future for our country.”
Initiated by Ching's Secret for Akshaya Patra Foundation, 'India ke Hunger ki Bajao' campaign is supported by Yash Raj Films, Reliance Fresh, Choitrams, Patel Bros., Fluence, India TV, Red FM and Paytm.
To donate, log on to: http://www.hungerkibajao.com/donate.php
..... Devashree Goenka