Anju Modi Talks with You & I
Anju Modi is a name synonymous with beautiful grand creations in the Indian fashion Industry. Her clothes have an ethereal and royal feel while still maintaining a traditional Indian touch, and never going overboard on the bling. Her work can be famously seen on Deepika Padukone, Priyanka Chopra, and Ranveer Singh in the film Bajirao Mastani, and Modi’s fashion shows every season are nothing short of a spectacle.
You’re one of the most celebrated designers in the industry. What did it take for you to reach here?
My journey has been truly spectacular. As a designer, you want people to connect with your aesthetics and understand the soul of your work. I’ve spent a major chunk of my life weaving my way into the industry, by holding onto our Indian heritage. Drawing inspiration, creating and learning throughout the process, I feel satisfied that people have accepted and started celebrating local craftsmanship married with modern silhouettes. No journey is successful without its own highs and lows, and mine was nothing different than that.
What inspires you to come up with a new collection every season?
What I believe in is that you don’t become something; you’re already born with a talent. For me, every moment of now builds the future. So every collection I make, I put my heart and soul into it. Each one has a very special place in my heart.
What are some of your favourite and most treasured moments of your career so far?
My whole journey has been overwhelming! My favourite moment would be working with Mr. Sanjay Leela Bhansali for Bajirao Mastani. It has been a mega-mega project; in fact, given the scale and grandeur of the work that has gone behind the movie, it feels like Mr. Bhansali’s magnum opus. Working on the three lead actors, the primary characters of the movie, was a lot of hard work. And it was really exciting to see how the churnings of my creativity appeared on-screen in the movie, and are perceived by the audiences and members of my fraternity.
You’re currently working with a breast cancer foundation to spread awareness. Can you elaborate a bit more about this?
My label is synonymous with the ‘modern, confident woman’ who is well aware of herself and her surroundings. The festival of hope, organised by Shalini Vig Wadhwa, is a step towards creating a better future for every woman in the country. The Breast Cancer Foundation helps you realise the need to live healthy life. It helps one understand the causes of the same. Any woman could be prone to breast cancer, and the essence of the festival is to educate women about it.
How has the Indian bridal industry evolved over the past few years?
It’s definitely more open to new ideas now; it’s more experimental. Gives us artists a wider spectrum to work on and bring something new to the table. The consumer has now started to experiment with new looks, which gives us that kind of freedom to be more adventurous when designing for them. – as told to Suneela