When it comes to fashion bloggers from the city who’ve made it big, Aria Krishnamurti of StyleMeAria.com instantly comes to mind. Jet-setting across the world in search of out-of-the-box fashion and culture, Aria’s Blog and Instagram is always a mosaic of travel, photography, and fashion, of course. You & I caught up with the fashion blogger as she reflected on her interest in fashion, self-confidence, and what the future of her blog may look like.
What inspired you to start your blog?
Fashion media has always been fascinating to me. I came to understand the importance of fashion blogging while I was attending London College of Fashion. Bloggers act as a bridge between high fashion concepts and the layperson. They translate, explain and make fashion accessible and relatable to everyone. Realising that this is what I most wanted to do, I started my blog, StyleMeAria.com, which is an extension of my own personality. Now, I am a blogger with a passionate mission and I love every minute of it. As the iconic Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” As a blogger, I could not agree more.
How did you first get interested in fashion and why is it important to you?
Fashion has been an area of interest for me for as long as I can remember. I was very young when I first heard the quote that has consistently influenced me through my life: “Fashion is art, and you are the canvas.” I feel like every single person that I come across is now my canvas, and I want to create art with them. Styling is not just about providing the right clothes and accessories. It has a lot to do with getting the right look, which promotes self-confidence and can transform someone’s personality. This is exactly what I want to do when I style people; this is the service I want to provide.
How would you describe your own personal style?
I would say I am quirky when it comes to my personal style. I am unconventional. I cannot live in a limited box and am not trendy. I believe in simple and effortless chic. I am not a brand slave; I love high street very much and believe in styling to make it into a unique style statement.
What sets your style apart from other style bloggers?
Each blogger has his/her own way of presenting their content. I take great care while selecting my concepts, looks and locations. I’m an army of one! Whether its brand research, location hunting, or conceptualising, it’s all done by me.
What’s your fashion must-have?
My basic fashion must-haves would be: perfectly fitted ripped jeans, a well-cut white shirt, an LBD, a pair of sneakers or high tops, a crop top, shrugs and capes, a comfortable pair of boots, Oxford shoes, a fedora and a cloche, a smart cross body bag, and a timeless clutch.
You have a knack for finding amazing, affordable pieces; what should girls look for to get the most out of their budgets?
Being in the business, I have a trained eye that enables me to spot and pick up things that others might miss. I would advise people to not buy things merely because they are trendy, but to focus on classic pieces which are timeless so that in the long run they get value for their money.
What trends do you love and which do you hate?
I don’t follow trends by the book. I love picking up some aspect of what is trending and add my own personalised twist to it.
What is your biggest challenge when it comes to fashion blogging?
I would say that the biggest challenge would be the difficulty one faces in monetising one’s blog. Even though I put in a lot of effort into each piece I post, I am not manufacturing a product to sell. Also, the number of bloggers coming onto the scene everyday dilutes the message and the impact a good blogger can make.
If you could swap wardrobes with anyone in the world today, who would it be and why?
While I admire many famous people for their fashion and design sensibilities, I am not sure I would want to swap my wardrobe with any. I truly believe that everyone has a singular fashion sensibility, and that should be showcased all the time. I love my wardrobe because it allows me to be unique!
My studio, StyleMeAria, is going to be launched soon. I am going to run my styling and grooming consultancy from my studio as well. As I said, styling and grooming should be made as accessible as possible, and that’s exactly what I want to offer. I want to be a one-stop-shop for all styling and grooming services: everyday style, fashion shoots, styling for weddings, look books, and personalised shopping advice. We all have an intrinsic style icon hidden inside. I want to help you find and unleash it! – as told to Anisha