Starbucks customers will soon be able to enjoy a bottle of Peroni or a glass of Cabernet Sauvignon rather than an iced latte after the coffee giant announced it is to start serving alcohol in Britain and Canada.
The pilot program, called Starbucks Evenings, will offer customers a menu of wine, beer and small plates like olives, nuts and cheese after 4 p.m.
It has already taken the same step in America, where there are now 30 branches that offer the service in places including Chicago, Atlanta and Seattle since back in 2010.
It’s part of an aggressive push by the company to expand into a food destination rather than just a place for coffee. “Say hello to a new way to enjoy Starbucks after 4 p.m. Drop in after work, with friends, after yoga, by yourself, after a long day or after a great day,” says a promo for the menu on its website.
..... Devashree Goenka