A Silver Lining

Karishma Jain talks with You&I

Karishma Jain talks with You & I
 
Tell us about your company Karishma & Co.
Karishma & Co. is a unit of Lalchand Hastimal Jewellers, which was established in the city in 1901. It deals in silver plating and tableware merchandise by several brands from across the globe, including personalised gifts by Ekaani; luxury dinnerware by Roberto Cavalli, Versace and Rosenthal; cutlery by Sambonet, and Chinelli.  
 
What role do you play as the founder?
My brother Pranay Jain and I conceptualised and founded Karishma & Co. Pranay looks after the finance, sourcing and operations, and I strategise the marketing approach, store operations and day-to-day activities. We would not have seen such success were it not for the unflagging support and guidance of our father Mohan Lal Jain.
 
How did it all begin?
Well, I always had a passion and flare for designing jewellery and silver merchandise. Five years ago, I decided to transform my creativity to conceive premium segment jewellery and gifts with a personal touch. I then introduced brands like Versace and Rosenthal to the city. We launched our store in October 2014, and today we are among the leading concept-gifting and premium tableware stores in the city.
 
Karishma Jain, owner of Karishma & Co 
 
What are your specialities?
We offer a diverse range of over 350 products by Ekaani, starting from Rs. 500. We also have products from premium brands like Rosenthal Meets Versace and Roberto Cavalli. Our mature marketing approach helps redefine the market so that we can better align our concepts with constantly changing trends.
 
Tell us about your recent endeavour, Prayas, and how it started.
It all started before I left for the UK for further studies when I came across an employee’s daughter at my cousin’s jewellery manufacturing unit – an eight year old girl with a hole in her heart that required immediate medical attention. The family didn’t have the financial means to meet the costs of the multiple surgeries needed. So, with the help of my friend Upasna Kamineni, I got the first operation done. That was when my journey of helping the needy began.
 
Through my NGO Prayas – Together We Can, I seek to improve the life of specially privileged and abled people across the city. Our recent fundraising event with ghazal maestro Pankaj Udhas was a huge success. The proceeds from it are being used to improve the infrastructure at the Durgabai Deshmukh Vocational Training and Rehabilitation Centre for the Handicapped, and the GHS Blind Girls School. The event and the formation of the NGO would not have been possible without the support of the core team of Prayas comprising Shaaz Mehmood, Namit Naren Jain, Ankit Agarwal, Preethi Jain, Dia Bhupal, Keerti Dundoo and Nisha Jain.
 
How do you spend most of your time?
I spend a lot of my time planning and executing the activities for our NGO, and also spend time with wastepickers, and little children suffering from AIDS. I believe the best thing that you can give to anyone is some of your quality time. Free time is like a treasure that I can spot in my busy schedule. When I do get any I prefer spending it with family and friends. I often visit orphanages in the districts.  
 
Do you have any hobbies?
I like to explore new places and travel. I also like to learn and observe other business strategies. Swimming is also something that recharges me.
 
What is your favourite travel destination?
The list is long, but I would say London, New York … and the next one on the cards is, hopefully, Venice.
 
What do you feel is your greatest achievement so far?
Starting Karishma & Co. and exposing brands that were new to Hyderabad, and creating Prayas are definitely my greatest achievements. My career has just begun and there is a lot more to achieve in future.                                    --- as told to Niharika