The dynamic duo of Shantanu and Nikhil have converged from different paths. While Nikhil did his Masters from the Fashion Institute of Design and Merchandise, Los Angeles, Shantanu has an MBA from Ohio University. After a stint in their respective careers, they joined hands to create this brand in the year 2000. Their philosophy has been to blend the rich culture of India with modernity.
Demi-couture gowns, contemporary lehengas, concept anarkalis, saree gowns, draped kurtas, and Indo-chic jackets are what they work with. The designs keep changing with time, but the vision of the perfect mix of the novel and classic remains a constant.
They use delicate details, simple harmonies and rich textural formats. The colour palette ranges from virginal whites to vintage chromes and this has become the signature look of the brand. They believe that playing with vintage colours on beautiful Indian skin tones is what makes India a global market.
Shantanu and Nikhil have designed clothes for personalities like Sania Mirza, Dia Mirza, Kajal Agarwal, Sameera Reddy, Zaheer Khan, Irfan Pathan, Amitabh Bachchan, and Shah Rukh Khan.