Samsung has manufactured a special set of curved, 78-inch, ultra-high-definition TVs coated with pure gold. The modernist sculpture was painted using a special technique, Ottchil, and was done by celebrated sculptor and designer Sung Yong-hong. The UHDTV, still a new and exclusive commodity, was first seen in the high-end laboratories of NHK, the public broadcasting company of Japan. The technology was launched in the early 2000s, but has only enjoyed mainstream use and market presence from 2011. The gold-lacquered UHDTV is just one of Samsung’s efforts to bring this technology to the mainstream. This unique object was displayed publicly at the Christie’s headquarters in Hong Kong before being offered via auction.