ROLLS-ROYCE VISION NEXT 100

ROLLS-ROYCE VISION NEXT 100

Not very long ago, in a spectacular event held at London’s Roundhouse, the Rolls-Royce Vision Next 100 was presented. The car defines the future of luxury mobility. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’.

The car represents an intriguing and aesthetically dynamic vision of the future of luxury mobility– a completely personal, effortless, and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants, and a ‘Grand Arrival’ too.

Brought to life after many months of study and consultation, it makes a bold and definitive statement of confidence in a future where Rolls-Royce rejects the notion of anonymous, utilitarian, and bland future modes of mobility.

This ‘Vision Vehicle’ is one of four announced by the BMW Group in Munich in March 2016, as it launched its centenary celebrations – The Next 100 Years. In addition to being the centenary of the BMW Group, the year also represents a seminal moment in the history of Rolls-Royce Motor Cars.  

For Rolls-Royce, the end of production of the seventh generation Phantom – considered by aficionados to be “the best car in the world” – represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith, and now Dawn serves as the foundation for a bold new chapter.
It is in this spirit that the Rolls-Royce Vision Next 100 is presented.

The very size of it announces the importance of its precious cargo. At 5.9 metres long and 1.6 metres high, it mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, she lights the way to the future of luxury. She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce.