Rolls Royce

Rolls Royce Motor Cars

 Sir Henry Royce once said, “When it does not exist, design it.” This has inspired the designers of Rolls-Royce to bring out Serenity, a completely new level of individualised luxury to the highly acclaimed Phantom. For this particular theme, designers have reintroduced silk to create the most opulent interiors, and have demonstrated a unique design that showcases their levels of craftsmanship, creativity and attention to detail, which only Rolls-Royce Motor Cars can offer.

The design team took inspiration from the opulent interiors of Rolls-Royces that have ferried kings and queens, emperors, and world leaders. Add to this the contemporary interpretations of furniture design along with Japanese royal robe motifs, and Rolls-Royce designers have delivered a truly innovative, thoroughly modern, tranquil Rolls-Royce interior.

“Having revisited the history of the amazing interiors of the elite Rolls-Royces of the early 1900s, we felt inspired to share this heritage with our new customers in a very contemporary way,” commented Giles Taylor, director of design,

Rolls-Royce Motor Cars
The choice of the Phantom for this project was obvious, but creating the motif that would define this most opulent and modern of automotive interiors would require considerable new expertise. Cherica Haye and Michelle Lusby, both textile arts graduates from the Royal College of Art and Plymouth University (respectively) joined the team to help realise the direction.


“Some of the most opulent silk motifs come to us from the Orient, where imperial families and rich merchants had robes made from the finest silk materials,” said Lusby. The ultimate example of the most opulent robe design became the juni-hitoe, a highly complex, handmade, 12-layer robe of silk worn only by female Japanese courtiers. The colours and the arrangements of the layers were very important, with the colours given poetic names such as ‘crimson plum of the spring’.