Rolling on Perfection

Rolls-Royce lexicon

Compromise is not a word recognised in the Rolls-Royce lexicon. Indeed the company continues to live by the clarion cry of co-founder Sir Henry Royce to “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.”

The first part of this maxim – “Strive for perfection in everything you do” – guides the company’s every action particularly during the creation of a new motor car. The second – “Take the best that exists and make it better” – has been clearly evidenced in the success of both Phantom Series II and Ghost Series II as they were carefully updated in 2012 and 2014 respectively. When Rolls-Royce judged that it was time for an authentic gentleman’s Gran Turismo to return to the world stage, it was guided by the third part of Sir Henry’s maxim, “When it does not exist, design it.” And thus, Wraith was born.

Now, the final part of this saying has guided the design and engineering teams as they have worked to initiate a new age for open-top, super-luxury motoring. In a sector exclusively populated by the biggest of automotive compromises – the 2+2 seat configuration – it has chosen to “accept nothing nearly right or good enough.”

Rolls-Royce Dawn

So, the new Rolls-Royce Dawn, the world’s only true modern four-seater super-luxury drophead, was born.
The new Dawn has taken inspiration from the 1952 Silver Dawn, and much like the legendary drophead, the new Dawn stands apart from its stablemates with 80% unique body panels.

Specific engineering and manufacturing attention has been paid to the creation of the Dawn’s roof. Unheard of anywhere in the modern motor industry until now, the roof of the Rolls-Royce Dawn delivers the silence of a Wraith when up and operates in almost complete silence in just over 20 seconds at a cruising speed of up to 50 kmph.

It is safe to say that the new Rolls-Royce Dawn is the quietest open-top car ever made.                           – Source: Rolls-Royce Press